Hotjar Plans (BASIC, PLUS, BUSINESS)

Hotjar BASIC:

Hotjar BASIC is ideal for users with low traffic volumes or users just wanting to try out Hotjar and see if it’s the right tool for their needs.

What it includes:
Hotjar BASIC allows you to track the following data:

  • Heatmaps - 3 snapshots of 1,000 pageviews each;
  • Recordings - 300 visitors;
  • Forms - 3 snapshots of 1,000 sessions each;
  • Funnels - 3 funnels collecting unlimited data;
  • Polls, Surveys, Recruiters - 3 of each, collecting unlimited user responses.

Once you reach your plan limits, you can either delete items or increase your limit by moving to Hotjar PLUS.

Data for Heatmaps, Funnels, Forms and Recordings will be available for 90 days. Responses from Polls, Surveys and Recruiters will be available indefinitely.

Data sampling for Hotjar BASIC starts at 2,000 pageviews a day. Learn more about sampling.

How much does Hotjar BASIC cost?

The Hotjar mantra is to democratize analytics and feedback – so we're giving away Hotjar Basic for FREE!

Hotjar PLUS:

Hotjar PLUS gives you unlimited use to all of Hotjar’s tools.

Hotjar works using a data on-demand approach. Reports or "Snapshots" are generated when you request them, and for the pages you need them.

There is no limit as to how many snapshot reports you create and the use of Funnels is unlimited. This makes it very easy, fast and affordable to understand the impact of changes you make to your site.

Forms and Recordings will be recorded in snapshot sizes of 2,000 visitors and Heatmaps in snapshots of 2,000 pageviews and all data will be available for 180 days.

Our recommended approach is to collect a snapshot of data, make changes based upon the hypothesized insights, and then collect another snapshot to confirm your hypothesis and measure change. The approach of building, measuring and learning allows for lean compounded improvements.

If your traffic exceeds 10,000 daily pageviews Hotjar will automatically distribute data collection throughout the day. This process is called 'sampling' and is done automatically. You can increase your sample rate from the 'Plans and Billing section in your account. Learn more about sampling.

Use of Polls, Surveys and Recruiters is unlimited and the results collected are available indefinitely.

How much does Hotjar PLUS cost?

For your first organization, Hotjar PLUS costs only $29 / month. For every additional organization, Hotjar PLUS only costs $9 / month.

Hotjar BUSINESS:

This plan is ideal for businesses owning sites with traffic exceeding 300,000 pageviews per month; or where the business wishes to remove Hotjar branding from visitor-facing tools.

Hotjar BUSINESS gives you unlimited use to all of Hotjar’s tools and works using a data on-demand approach. Reports or "Snapshots" are generated when you request them, and for the pages you need them.

There is no limit as to how many snapshot reports you create and the use of Funnels is unlimited. This makes it very easy, fast and affordable to understand the impact of changes you make to your site.

Forms and Recordings will be recorded in the largest available snapshot sizes of 5,000 visitors, Heatmap reports in size of 10,000 pageviews and all data will be available for 365 days.

Our recommended approach is to collect a snapshot of data, make changes based upon the hypothesised insights, and then collect another snapshot to confirm your hypothesis and measure change. The approach of building, measuring and learning allows for lean compounded improvements.

If your traffic exceeds 20,000 daily pageviews Hotjar will automatically distribute data collection throughout the day. This process is called 'sampling' and is done automatically. You can increase your sample rate from the 'Plans and Billing section in your account. Learn more about sampling.

Use of Polls, Surveys and Recruiters is unlimited and the results collected are available indefinitely.

How much does Hotjar BUSINESS cost?

For your first organization, Hotjar BUSINESS costs only $89 / month. For every additional organization, Hotjar BUSINESS only costs $59 / month.

What's the catch? How can it be so affordable?

The answer is "sampling." Unlike its competitors, that collect data from all visitors and all pages, Hotjar collects data from a sample of your visitors. And instead of collecting data from all pages, Hotjar takes an "on demand" approach. Users can generate an unlimited number of "snapshot" reports allowing you to easily understand the impact of your changes. This new approach allows you to gather valuable and actionable insights without collecting unnecessary data and generating waste.

Hotjar for Nonprofits

We offer a free Business account to nonprofit organizations and a 50% discount on our higher plans when paid yearly. We only ask you add the Hotjar badge to your site. If you're interested in getting started, please visit https://www.hotjar.com/nonprofit to see if your nonprofit is eligible and to submit your application.

Hotjar Plans (BASIC, PLUS, BUSINESS)