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Using Hotjar for Clients

Hotjar has been built with agencies and consultants in mind, and we've made it very simple and easy to collaborate with your clients.

There are 2 ways you can use Hotjar on your client sites:

1: When setting up a client, you can invite them to set up their own account – this will allow them to manage it and pay for it themselves. In such a case, you get instant user access to the client’s sites. Please note that by doing so, your client cannot benefit from any discount your account might be eligible for.

2: You can manage and pay for your clients’ accounts by adding them directly to your own account as separate 'Organizations'. Agency discounts may apply to your account based on when you became a paying customer of Hotjar. Please read below for the two possible discount schemes.

How do I set up an agency account?

From your account preferences there is a checkbox you can tick to specify that you are an Agency or Consultant who will use Hotjar with clients. There is no "Agency" account/plan to set up – all Hotjar accounts support the ability of setting up multiple sites and organizations.

Discounts for agencies who became Hotjar customers ON OR AFTER September 4th 2017

For agencies who became paying customers on or after September 4th 2017, all sites benefit from a 10% discount if 2 or more sites are set up on a Business plan.

Example of an Agency who has 5 client sites set up on Hotjar:

Site and Plan
Standard Price / month
Discounted Price / month

Site A:
Business - 20K daily pageviews


(10% discount applies)

Site B:


(10% discount applies)

Site C:
Business - 50K daily pageviews


(10% discount applies)

Site D:


(10% discount applies)

Site E:




$302.40 / month

In the example above, the 10% discount is applied to all paid plans since the account has 2 sites on a Business plan (Site A and Site C).

Discounts for agencies who became Hotjar customers BEFORE September 4th 2017

For agencies who became a paying customer before September 4th 2017, the first organization on a paid plan will be billed at the standard price. Any additional paid plans will be billed at the discounted monthly rates shown below:

Standard Price (first paid plan)
Agency Discounted Price (additional paid plans)





$29 / month

$9 / month


$89 / month

$59 / month

Please note: The first paid organization is at the Standard Price.

Example of an Agency who manages 5 clients on Hotjar:
Agency XYZ became a paying customer before September 4th 2017. Agency XYZ has 5 clients and wishes to use Hotjar on all their sites. Agency XYZ creates 5 separate organizations e.g. 'Client A', 'Client B' etc... each client organization contains the client site(s).

In this setup, Agency XYZ chooses the Business plan for all their clients. The first plan will be charged at the standard price, while the other 4 plans will be charged at the discounted rates shown in the above table. In this example, the total monthly subscription fee is $325 ($89 + $59 + $59 + $59 + $59).

Plan comparisons and further information

Check out the Hotjar Plans (BASIC, PLUS, BUSINESS) article for more information on each plan. Please note as well that all Hotjar plans come ready to take advantage of the agency discount and client account management feature. Simply start by adding client organizations to your account.

You can see all pricing and plan options here:

Using Hotjar for Clients